George Dickel

George Dickel may have been your grandfathers whisky but it ‘s legacy shouldn’t be just that. JKR was tasked to refresh and modernize George Dickel Tennessee Whisky for today’s whiskey drinker. We worked with Typographer Ian BrignellI and illustrator Christopher Wormell to craft a strikingly streamlined design that amplifies Dickel’s archival packaging and design language to highlight the handmade, simple, and witty elements intrinsic to the George Dickel story.

Work created at Jones Knowles Ritchie
Creative Director: Tosh Hall
Design Director: JP Elliott
Designers: JP Elliott, Kyle Wessel, Sarah Dewlin
Render Artist: Justin Goode
Illustrator: Chris Wormell
Typographer: Ian Brignell