#BKURSED

Every Year Burger King issues their toughest brief, and goes all out for their Halloween campaign — 2019 was no exception. Burger King Came came to us with one word… fear.

Largely inspired by Saul Bass with his ability to take complex subjects and distill them to simple visuals, and the conceptual polish poster school who were masters at creating emotive metephorical responses to their proposed subjects, we set out to create a BK signature tongue and cheek execution of what it is to be haunted. The result… #BKURSED.