JKR was asked to revolutionize the whiskey category by creating a modern, social, approachable American whiskey brand. We wanted to break the stereotypes of the category and pull whiskey out of the dark and into the light.

Cascade Blonde whiskey celebrates the lighter side of life – a new style of blonde American whiskey that's lighter in color, exceptionally smooth and easier to drink than floating downstream. It's packaging marries the nostalgia of simpler times with a fun, modern take on whiskey.