Footlocker

Foot Locker is a leading retailer for sneakers and streetwear, with over 3,000 locations globally. While the Men’s & Kid’s businesses have continued to thrive, the U.S. Women’s business was lacking the ability to connect with women that deeply love sneaker culture. It was time to rewrite the rules.

I was asked to bring the iconic mascot a ‘fresh set of stripes’, simplifying the style while maintaining the personality, allowing for better use across digital channels.